Initial discussion for this website could be found on forums.smallbusinesscomputing.com website and we decided to review their website.

E-Commerce website:
Firstly you don’t feel this is an e-Commerce website, first instance you feel it is more of information based with regards supplement. It doesn’t meet the basic navigation for shopping needs, there is no navigation on top for Storefront, ViewCart, Checkout, Order tracking, About us and contact us links.

Categories are located on right side of the page instead of left side, making it harder to shoppers, website doesn’t mention about whether the site is secured and if they accept credit card payments or other payment types.

Images are thumbnail size, provide larger size images to view the product, product description
is sufficient, however no product reviews from other shoppers, it adds value to buyers to read how this products helped them.
Ratings: 2**

SEO:
Website is not listed in Google not even the first page, not sure if it submitted to engines. Doing web marketing purely PPC (Pay Per Click) is a bad idea, for long term you need to focus on Organic search results and this should drive traffic to your site and for a better ROI (Revenue On Investments).
It lacks Meta keywords, desc and other basic necessities of search engine…. You should try other marketing approaches such as submitting your products to Froogle comparison engines which is Free listings and appears on top results in Google, this has a greater ROI..
Ratings: 1 *

Domain Name:
The domain name vito-woman.com is targeting the women audience which is good, and it does speak for them and it is very impt for your search engines and shoppers to identify.
Ratings: 4****

Overall website ratings: 2 **

Visit www.Vito-Woman.com for Woman Nutritional Products

Interesting website, it had all the right ingredients to cook but it tasted different when it was served for dinner.

Domain Name:
Mycle & Mycle, significes the brand equity of the owner and having a domain to stress that brand stands out here, good thing to have.
Ratings: 4 ****

Look and Feel:
If your business line was web design and hosting the current look and feel in flash would be an excellent option to showcase some of your skills, but unfortunately your line of business is Freight forwarding and this site doesn’t capture any of those basic concepts in terms of pictures or message on the website.
Flash design is very good, navigation is well thought of, need to improve in places like providing the user option to switch off music, it needs to say “Music On/Off” on the screen and this is where it lags some intuitiveness in design.
Ratings: 2 **

SEO:
If your business is totally dependant on Word of Mouth (WOM) then you don’t need to consider this option but in a internet era this site falls below expectation for search engines to index, however with just flash your site has achieved a PR of 5 and first page is indexed with some very basic SEO. Very simple search on google for keyword “Freight forwarding” we couldn’t find anywhere nearer to 1000 results in any of the major search engines.
Our suggestion, pls add text links at the bottom and create static html pages for those visitors who don’t have flash or who access via modem speed, helps you in a long run.
Ratings: 2 **

Corporate Website:
It does portray to certain extent what the site does coz of multimedia effect but initially you feel this is a interior desginer website who is showcasing his art in terms of designing, so it has lost some of the corporate website values
Ratings: 2 **

Overall website review for MyCles&MyCles is “Below Average”

Visit http://www.myclesandmycles.com for freight forwarding & Transportation services.

First week of April 2006 I choose to review LouieLighting.com website for its performance, SEO and overall look and feel.

Domain Name:
LouieLighting.com, domain name clearly says to shoppers/visitors about the business of this site and what they can expect from this website “lighting products”. Having your business industry/brand/manufacturer name as part of your domain is always worthy.
Ratings: 5 *****

Look and Feel:
Overall the look and feel is good, for simple reason the site is optimized to be seen in different resolutions, light colors, has the theme of the logo, products display, good speed, wide variety of lighting products
Ratings: 4 ****

SEO:
The Website is highly search engine optimized, with proper page title, meta tags, page headings, Images, text hyperlinks optimized. It has a PR of 4 and inner pages a PR of 1-2, over 10,000 links being indexed on all engines, making it highly visible to search engines. Yet to establish blogs, rss feeds to gain still better exposure.
Ratings: 4 ****

E-Commerce:
Louie Lighting website is a pleasant place to shop for online lighting products for home and office, it has all the e-Commerce functionality that one needs to drive their eBusiness. Featured products listings, brand listings, search functionality, Wish list, Secure Checkout, in depth product description, order tracking and email order confirmation features.
Ratings: 5 *****

Overall Website Review for LouieLighting’s is “Very Good”.

Visit www.LouieLighting.com for all your lighting products and accessories.